Marketing Executive

Role:               Marketing Executive

Salary:            Competitive Salary & Benefits

Location:      Location: Fraser Suites – Riyadh

Frasers Hospitality, a member of Frasers Property Group, is a global hospitality leader. As the world’s leading brand in serviced apartments and hotel residences, we deliver gold standard hospitality in cities across Asia, Australia, Europe, the Middle East and Africa. A true global brand with a friendly feel, our staff are connected through our shared vision and four core values, collaborative, real, respectful, and progressive. Passionate about promoting from within, our culture is one which is fostered by the continual learning and development needs of our staff.

What you’ll be doing as a Marketing Executive:

• Reporting into the Director of Sales & Marketing, you will support with the develop and implement marketing strategies, including digital campaigns and promotional initiatives, to increase brand awareness and occupancy for Fraser Suites Riyadh.
• Create engaging content for various platforms, including brochures, newsletters, social media, and digital channels.
• Manage social media accounts by creating posts, engaging with followers, and analysing performance metrics to optimize outreach.
• Conduct market research to identify trends, customer preferences, and competitor activity, informing marketing strategies and campaigns.
• Plan and execute promotional campaigns for events and packages, ensuring high visibility and participation.
• Ensure consistent branding across all marketing channels and collaborate with the Sales Team to align marketing efforts with sales goals.
• Prepare reports on campaign performance, market research, and ROI for review by the Director of Sales and Marketing.
• Assist in managing the marketing budget, ensuring effective allocation of resources for maximum impact.
• Liaise with internal teams, external vendors, and stakeholders to coordinate marketing activities and campaigns.
• Support lead generation efforts through innovative marketing tactics, database management, and close collaboration with the Sales Team.

What we’re looking for:

• Bachelor of Science in Administration or Hotel Management degree is beneficial.
• Tertiary qualifications relevant to Marketing or Sales would be an advantage.
• Previous experience within a hotel sales environment in an internationally recognised hotel chain at managerial level within the GCC market.
• Current/previous responsibility for key accounts and new business generation in premium markets.
• Demonstrated ability to manage own and others’ tasks through to conclusion.
• Ability to lead presentations, conduct effective negotiations and close deals.
• High proficiency in English language oral and written skills
• Highly organized, able to coordinate the efforts of others and manage multiple assignments and projects.
• Knowledge of hotel PMS (HIS, Opera) and other industry related software programs would be advantageous.
• Effective problem-solving skills.
• Adaptable to and plans for the demands of a 24x7 hotel environment.
• Ability to work to deadlines and maintain composure at all times.
• Competent Word, Excel, PowerPoint and software packages.